Midwest Dairy Column

Midwest Dairy aims to bring dairy to life in fun and creative ways. One of these creative ways is reminding local Generation Z of nostalgic childhood memories, including enjoying a bowl of cereal. …

Undeniably Dairy grants provide Midwest dairy farmers the opportunity to connect with their communities and share their story. These grants are used for local promotion efforts to showcase that dairy …

The Dairy Experience and Agricultural Leadership Program members met this summer for the final phase of the 18-month leadership opportunity focusing on leadership opportunities within checkoff and offering media training.

Advancing research in dairy is a key strategy of dairy checkoff. Midwest Dairy funds research by focusing efforts on solving industry challenges and partnering with those who take advantage of opportunities in the marketplace to drive demand for dairy.

The dairy checkoff is bringing a new approach to growing trust with young Americans by helping high school curriculum writers across the country incorporate accurate science behind food and agriculture in classroom lessons.

Eighty-nine farmer leaders from across the 10-state Midwest region attended Midwest Dairy’s annual meeting in early April in Des Moines, Iowa.

Midwest Dairy is committed to working with and through partners to positively impact dairy sales and build trust in dairy foods and dairy farmers with consumers.

Recently, the U.S. Department of Agriculture and the Food and Drug Administration have issued proposed rules and guidance with potential implications for dairy. The dairy community has an opportunity to raise awareness and educate stakeholders about these proposals and potential resulting implications.

A solid foundation of dairy promotion in 2022 has set Midwest Dairy up to adapt and respond to consumer needs as we enter into 2023.

For the modern dairy farmer, unplanned disruption to the farm business and even everyday life can happen when least expected.

Year-end reflections

Midwest Dairy has been working hard on farmers’ behalf, focusing on being efficient and effective regarding their 15-cent investment for promotion and research nationwide.

Building trust at the College World Series

Midwest Dairy relies heavily on current consumer research and insights to help us develop annual strategies and action plans that positively impact sales and trust across our 10-state region.

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