Midwest Dairy releases 2025 annual report

Corey Scott is the new CEO of Midwest Dairy. Previously, she was the vice president of sales and marketing for Athian Inc. and has also worked for Land O’Lakes Inc. in their sustainability division, Truterra LLC.

Photo courtesy of Midwest Dairy

Midwest Dairy is proud to announce the release of its 2025 annual report. This year’s digital report features a refreshed design and interactive elements that highlight how your checkoff contributions were invested to increase sales, grow trust, advance innovation and research and develop the next generation of dairy leaders. It also showcases the measurable outcomes achieved across these priorities. To review the 2025 annual report, please visit www.midwestdairy.com/annualreport.

One of the report’s key highlights is how “key moments” throughout 2025 helped drive dairy sales across our 10-state region. These moments — developed in partnership with retailers and grounded in consumer insights — focused on themes such as dairy protein, low- and lactose-free options, celebrating local during National Dairy Month and back-to-school and tailgating occasions. Each activation was designed to meet consumers where they are and inspire them to choose dairy more often.

The report also introduces Midwest Dairy’s new wellness warriors program. This initiative brings together respected dietitian thought leaders to build trust in dairy among school nutrition professionals; Special Supplemental Nutrition Program for Women, Infants and Children leaders; and other health influencers. Through their expertise, wellness warriors helped elevate dairy’s strong nutritional profile, its role in supporting wellness across all life stages and dairy farmers’ ongoing commitment to sustainability and exceptional cow care.

You’ll also discover how Midwest Dairy collaborates with leading market research firms, including Mintel and Circana, to monitor consumer behavior and emerging trends. These insights guide Midwest Dairy’s strategic decisions and support our processors, retail and foodservice partners as they innovate and grow demand for dairy.

Another area of focus in 2025 was developing dairy leaders. The report highlights the work of 29 dairy ambassadors and dairy princesses who represented dairy across their states, as well as several of the 136 Undeniably Dairy Grant recipients who brought creative, community-focused dairy projects to life. You’ll also meet our “grant writer in a box” partner, Lasso, whose efforts helped secure $620,000 in funding for dairy farmers across the region.

In addition to the annual report, we encourage you to explore our 2025 scorecard for a snapshot of progress toward our strategic objectives. Midwest Dairy operates on a 3-year strategic planning cycle, with 2025 marking year two. Later this year, we will begin shaping the next 3-year plan with guidance from our dairy farmer board members.

The 2025 annual report reflects the strength, resilience and dedication of the dairy farmers we proudly serve. Every accomplishment featured in this report is made possible by your hard work and your investment in the dairy checkoff. Midwest Dairy is honored to steward your checkoff dollars and to work alongside you to ensure that every initiative, partnership and insight helps build a stronger future for dairy across our region. I invite you to explore our 2025 annual report by visiting www.midwestdairy.com/annualreport.