Midwest Dairy column - Dairy Star

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Staying alert through crisis preparedness

Saturday, January 28, 2023 9:57 AM

For the modern dairy farmer, unplanned disruption to the farm business and even everyday life can happen when least expected.

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Year-end reflections

Saturday, December 24, 2022 10:11 AM

Midwest Dairy has been working hard on farmers’ behalf, focusing on being efficient and effective regarding their 15-cent investment for promotion and research nationwide.

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Building trust at the College World Series

Friday, November 25, 2022 10:53 AM

Midwest Dairy relies heavily on current consumer research and insights to help us develop annual strategies and action plans that positively impact sales and trust across our 10-state region.

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E-commerce proves opportunity for dairy

Saturday, October 29, 2022 1:54 PM

Ramping up e-commerce efforts proved to be a priority during the coronavirus pandemic for many retailers

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An ode to the dairy farmers before me

Monday, September 26, 2022 1:14 PM

“Life begins at the end of your comfort zone,” Neale Donald Walsch said.

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Video series shares checkoff efforts in research, sustainability

Monday, August 29, 2022 10:34 AM

Investing dairy farmers’ checkoff dollars wisely is critical to Midwest Dairy, and the projects we engage in throughout the year are designed specifically to maximize each penny of the dairy farmer’s investment.

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Congratulations to US Dairy Sustainability awardees from the Midwest

Monday, July 25, 2022 10:43 AM

The 2022 U.S. Dairy Sustainability Awards program recognized several outstanding farms, businesses and partnerships.

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Dairy checkoff enters collaboration with Mayo Clinic

Monday, June 27, 2022 4:41 PM

Midwest Dairy and the National Dairy Checkoff Program have been building research for more than 100 years about dairy’s unique role in nutrition and health.

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Working with Taco Bell to replace menu products

Tuesday, May 31, 2022 9:06 AM

Because the world we live in is ever-changing, research continues to be top of mind for Midwest Dairy.

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Winning hearts, minds: Influencing the influencer

Monday, April 25, 2022 9:01 AM

At Midwest Dairy, we work with partners to share dairy’s story and build trust with consumers through ongoing relationships. Recently, you may have heard an emphasis on capturing the attention of Generation Z (ages 10-25) as they now make up 20% of the current U.S. population.

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